CHAPTER 1

THE SUPER SELLER MODEL

We love superheroes and superstars in all lines of work—business, politics, sports, music, and the movies. Magazine covers, advertisements, and cereal boxes all feature the faces of CEOs, entrepreneurs, political leaders, athletes, pop artists, and movie stars, and we follow them on Facebook, Instagram, and our Twitter feeds. We hold them up as the ideal toward which all “ordinary mortals” should strive.

Does your organization have super sellers? You know, the handful of sales pros revered for their successful track record and widely recognized as the elite. Many organizations don’t just focus on recognizing the talents of these super sellers, they try to replicate them. Consider how much work goes into assessing ...

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