CHAPTER NINE
INNOVATION OVERSEAS
Using Theory to Assess Corporate and Country Strategies
What insights do the theories of innovation provide about a country’s macroeconomic strategy? What can the government do at a broad level to encourage disruptive innovation? What policies stymie disruptive innovation? How should companies think about expanding overseas? Are there ways for them to think about innovation overseas disruptively? What does nonconsumption look like in the international context?
The previous four chapters showed how the theories of innovation help bring clarity to the future of very different industries. In our penultimate chapter we take a slight detour to show how the same theories can provide insight into important issues that ...
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