Securing the Clicks Network Security in the Age of Social Media

Online Reputation Management

According to Wikipedia, “Reputation management is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop.” They further define “Online reputation management (or monitoring) as the practice of monitoring the Internet reputation of a person, brand, or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.” A solid ORM solution needs to provide an organization with a combination of real-time and digest (daily preferably) reports. One or more relevant key terms should be identified and monitored ...