Intellectual Property
Intellectual property (IP) can take many forms, as we have discussed throughout the book. Determining where your IP ends up and how it got there requires a diverse toolset for monitoring and reporting. You have to monitor sites that can host your information, such as LinkedIn, but you also have to monitor news articles, video stories, and offline press items, in addition to the typical social media monitoring. For all the mentions from news articles, you can utilize paid services such as CyberAlert.com, Meltwater.com, Newsnow.co.uk, and Cision.com. To make it useful, you need daily alerts and specific searches on topics of interest to your company.
Laws in the United States that could arguably apply to social media searches ...
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