CHAPTER 10Operations Management: Strategy & Collaboration
Your Operations Management strategy outlines the implementation of the tools and techniques needed for everyday maintenance of your social media activities. The social media policy outlined in Chapter 6 includes numerous steps to execute regarding new processes and technologies. IT system administrators need to have the right tools in place for real-time centralized management of activities. The Marketing and Human Resource departments need to know how to integrate their campaigns and policies into IT’s operational guidelines. The Community Manager needs to understand the business rules, workflows, and processes involved in updating Customer Relationship Management systems with social ...
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