INDEX
A
A/B testing, 170
access to data, technology challenges, 115–116
advertising
business model challenges, 138–143
cross-sided networks, 144
diversification of revenue streams, 144
notion of micropayments, 140
problem of attribution, 139
rapid advancement in search, 140
retargeting, 139
Age of Context (Scoble and Israel), 106
AI (artificial intelligence), 85
analog rationality, 85
anchor text, history of modern search, 4
Anderson, Chris, 26
Animetrics, 92
apps
persistent login and accounts, 70
ratings, 70
registration of capabilities, 69
Arduino, 74
artificial intelligence (AI),
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