Part 1. Before You Build
Search engine optimization (SEO) is a powerful online marketing strategy. When implemented appropriately, millions of online searchers can find your site among millions of top search results.
Many Web site owners consider SEO an afterthought, after a site has already been built. If you are preparing to create a new site or redesign an existing one, understanding how the search engines work, how your target audience searches, and how best to design your site from the outset can save your company thousands or millions of dollars in time and money.
Why Search Engine Visibility Is Important
Search engines are the main way Internet users discover Web sites. According to Nielsen//NetRatings, 256 million people—81% of the global ...
Get Search Engine Visibility, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
