Chapter 1
Discovering International Search Engines
IN THIS CHAPTER
Targeting international audiences
Identifying opportunities
Quantifying how many people search
Throughout this book, we talk mainly about what to do to optimize for search engines in the United States, but what about the international market? What about Europe, Latin America, and Asia? This minibook covers what you need to know about working on an international level.
In this chapter, you discover all the basics you need to know to start thinking globally. Cultures and languages vary across the globe, and if you don’t properly adjust your market strategy for your international audiences, you risk failure.
You also need to be aware of the different opportunities in international search and how many people out there are using search engines. Not to worry: We have an overview all ready for you in this chapter.
Targeting International Users
Say that you decide to take your business to international markets. You know that a market exists for classic car customization, and it will generate a whole lot more revenue for you and your company.
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