Chapter 6. Your One-Month Prep: Baseline and Keywords
Your goals are in place, you have a good understanding of how the search engines work, your team is ready—finally, it's time to get into your SEO campaign! We'll walk you through it, day by day, in tasks that we estimate will take an hour or so.
This month, you'll handpick your most effective keywords based on a combination of gut instinct and careful research; then you'll assess your site's standing in the search engines. You'll even set up an analytics program if you don't have one already. This is critical prep work for next month's optimization tasks.
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