Chapter 9. Month Three: It's a Way of Life
With so many SEO elements—organic, paid, on site, off site—in the works for your website now, you've built up a holistic approach to SEO that you can be proud of. But don't rest on your laurels yet. SEO is never done!
This month you'll find SEO-friendly solutions for expanding your site's content, and you'll learn how to get more out of your starter pay-per-click (PPC) campaign. You'll smooth out any rough edges on your website's visibility, and you'll take reporting a step further.
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