Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

Glossary

301 redirect

Also known as a permanent redirect, an instruction to Web browsers to display a different URL from the one the browser requested, used when a page has undergone a lasting change in its URL. A permanent redirect is a type of server side redirect that is handled properly by search engine spiders.

302 redirect

Also known as a temporary redirect, an instruction to Web browsers to display a different URL from the one the browser requested, used when a page has undergone a short-term change in its URL. A temporary redirect is a type of server-side redirect that is handled properly by search engine spiders.

action

The searcher behavior that ultimately results in a Web conversion, usually the purchase of your product. Typically used in ...