Seamless

Index

Account-based marketing (ABM), 206–207, 211

Advice, 67, 76, 110, 202, 208

Agenda-based approach, 141, 142

Artificial intelligence (AI), 72, 84, 100, 105

Blended plan, 190

Blue Ocean Strategy, 2–3

Brand attributes, 41

Brand awareness, 8, 89, 90, 99, 110, 212

Brand, defined, 32

Brand equity, 32

Branding, 29–33

brand identity, 39–43

brand image, 57–60

core values, 33–35

development, 33–35

Brand personality, 37, 39–41, 40, 41, 84, 116, 146

Brand strategy, 100

Brand valuation, 32

Budgets, marketing, 101–102

Business comment and news pieces, 106

Business insight, 109

Buying cycle, 65

Buying process, 64–76

Case studies, 100, 107, 192

Channel Management, 4, 15, 199

Changing phases, 215–218

Client care, 14

Communal state, 212, 213

Competitive analysis, ...