Contents
Chapter 1 Market Research, Analysis, and Segmentation
Chapter 2 Company Branding and Competitive Positioning
Chapter 3 Prospect Qualification and Competitive Analysis
Chapter 4 Promotion, Go-To-Market Strategy, and the Sales Process
Chapter 5 The Pitch—Proposal, Tender, and Presentation
Chapter 6 Evaluation, Trial, and Closing
Chapter 7 Installation and Support
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