Market Research, Analysis, and Segmentation
Overview
In this chapter, we’re going to define your target market, its nature, and its business potential. As stated in the Introduction, it’s thorough research and sharp targeting that makes for a successful product or service offering, one that is relevant or personalized for the market and the buyer. We’ll consider the role of traditional primary market research, as well as the world of information available online, in providing the vital data that can become actionable market intelligence. We will then discuss using that intelligence to select your target market, by analyzing and understanding the needs of specific market segments and their strategic fit with your business plans. This ...
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