1Introduction To Performance-Based Scenario Planning
This book describes a method for including the realities of uncertainty in the planning process. Uncertainty and ambiguity are basic structural features of today’s business environment. They can best be managed by including them in planning activities as standard features that must be considered in any significant decision.
This book focuses on avoiding crises of perception. Scenario planning is a tool for surfacing assumptions so that changes can be made in how decision makers see the environment. It is also a tool for changing and improving the quality of people’s perceptions. Uncertainty is not a new problem, but the degree of uncertainty and the effects of unanticipated outcomes are unprecedented. ...
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