Thanks
Like most endeavors, this book became a reality only because many people helped out, providing interesting perspectives and making valuable suggestions, not to mention prodding, pushing, and pulling. For being such enthusiastic sources of ideas and inspiration, I’d like to thank them here.
Nathalie Wagner designed the book beautifully, in the process dealing with a lot of silly questions and suggestions from a nondesigner like myself—and always with a smile. Her patience was angelic. As a collaborator on many previous writing projects, my brother Stuart Wade has been editing me in one way or another for years, and he looked over much of the text in faraway Austin, making dozens of useful suggestions for a nip here and a tuck there. Even farther away, in Mexico City, Christian and Kristine Arroyo helped me launch the web site 11changes.com, which got the whole ball rolling. I spent many a Sunday evening Skyping with them, and I’m grateful for all their good ideas and advice. (I’m also grateful for Skype itself.)
I’d particularly like to thank the four people whose work formed the basis of the case studies described in the book. These executives shared extensive information with me about the scenario planning exercises they undertook, and I’d like to express my sincere appreciation to them for their time and generosity, and their willingness to walk me through the results of their four quite different processes:
- Wilson Fyffe at Amblios in Singapore, whose company worked ...
