2.6. Aggregate Metrics for Web and E-Business Sites
Since the Web became a widely used vehicle to support all sorts of applications, including e-business, the need arose to devise metrics to measure a site's efficiency in attaining its goals. Many metrics have been used to assess the success of sites in terms of popularity and/or revenue generated.
| Category | Function | Description |
|---|---|---|
| Common | Login | Login to the site. |
| Register | Register as a new user. | |
| Search | Search site database. | |
| Select | View one of the results of a search. | |
| Browse | Follow links within the site. | |
| Retail | Add Item | Add item to shopping cart. |
| Remove Item | Remove item from shopping cart. | |
| See Shopping Cart | Check contents and value of shopping cart. ... |
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