CHAPTER 1
Saving Face as Social Currency
WHEN YOU HEAR THE WORDS “save face,” what do you think of? You might imagine someone trying to recover after saying something embarrassing. Maybe they made a misstep in the workplace and now need to repair their reputation. Egos get hurt and somehow must be mended.
The concept of “face” in many cultures extends to something far deeper. It speaks to a deeper need for dignity and acceptance, and the ways we convey that dignity to one another. The ability of people to successfully apply concepts of face as a type of social currency might be the single most integral part of establishing successful business partnerships.
Many have heard the term “face” as in “losing face.” But not many understand how complex ...
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