Salesforce Data Architecture and Management

Preface

Data is becoming more and more valuable to organizations as they realize its true potential and how it can help them to achieve their business objectives. The reason for this is that data can be turned into actionable intelligence that organizations can leverage to keep their internal and external customers happy while maintaining their competitive edge.

The key here is actionable intelligence derived from data otherwise it takes up storage space and is an expense to the organization. The Salesforce Platform facilitates turning unactionable data into actionable intelligence, but for this to happen on an on going basis, the data architecture must be properly designed and allow scalability. Data modeling blunders include creating roll-up ...