Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360
Salesforce, Customer 360, Digital 360, Customer 360 Audiences, Commerce Cloud, Service Cloud, Marketing, CRM, CMS, OMS…starting to feel a bit lost? Getting the terminology right is the first step in designing effective solutions that leverage the Salesforce ecosystem. That means knowing the difference between products built on the Salesforce Customer Relationship Management (CRM) platform, such as Sales Cloud and Service Cloud, and products built on separate technology platforms, such as B2C Commerce and most of Marketing Cloud.
In this chapter, we'll be untangling the key terms you'll encounter in marketing materials, sales cycles, and throughout the Salesforce product documentation ...
Get Salesforce B2C Solution Architect's Handbook now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
