Why Is This Book Necessary?
During our sales careers, we take on valuable lessons and, hopefully, alter putting these lessons into practice, we avoid not making the same mistakes again. In addition, coming out of a difficult health crisis period, we have become rusty and in need of a restart and brush up on the basic sales principles including how to be on the lookout for companies that don’t care about their salespeople.
The Science of Selling
Until recently, selling has been considered an art rather than a science. Now it appears to be becoming increasingly recognized as a science. However, there really hasn’t been a “science of selling” documented. There has been some science for buyer behavior, but salesperson behavior is too complex ...
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