The Big Divide Between Marketing and Sales and Sales and Sales Managers
How It Will Affect You in Sales?
This chapter discusses the practice that has become a divide between marketing, sales management, and sales team members. In past decades, this was practiced to engender respect for “upper and middle management.” Unfortunately, this practice went on far too long. We should also cover at length on the way salespeople should be treated and respected.
Why Sales and Marketing Don’t See Eye to Eye?
Sales and marketing teams pursue a common objective, create customer value, and drive company growth and results. But sales and marketing don’t always get along. Some tension between sales and marketing is healthy and productive, but when they ...
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