The objective of this chapter is to discuss the more difficult personal problems we encounter in sales—belief in yourself, burnout and how to recognize it, tips on how to deal with stress, and other psychological issues. Of all the subjects in this book, I believe these are the most important to address and recognize given the difficult times we are recovering from.
Belief in Yourself—How Important Is This Concept?
In the end, we are all driven to make sales. It is our emotional approach to this very important task that sorts the performers from the nonperformers. The following triggers are keys to understanding ...
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