New Dimensions for Company Management1
Safeguarding intangible assets remains for most company management teams a new dimension. For intangible asset-dependent firms, it’s critical that safeguards be significantly more proactive in their design and execution to rapidly assess and prevent the materialization of risks. If not, the sophisticated and asymmetric nature of risks to intangible assets, coupled with their ability to rapidly materialize and cascade throughout a company, can adversely affect asset value, sources of revenue, and competitive advantages. The absolute necessity to anticipate, assess, and secure the resources necessary to counter and mitigate risks to intangible assets, and preferably prevent them from materializing ...
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