Safeguarding Intangible Assets

Chapter 2

Managing Intangible Assets

This chapter brings clarity to what intangible assets are and what they aren’t; how to distinguish value and revenue-producing intangible assets and approximate their value; and the contributory value of intangible assets to intellectual properties, company/project sustainability, creating sources of revenue, and creating competitive advantage. Intangible assets are the impetus for producing sustainable value and competitive advantages to companies, but this can only occur when the assets are subject to effective and consistent stewardship, oversight, and management. That is, company management teams, business decision makers, and stakeholders must collectively recognize, understand, and establish viable and ...