Intangible Assets
This chapter shows that intangible assets are permanent and valuable components to most businesses and serve as strong underliers to profitability and sustainability for today, tomorrow, and the foreseeable future. However, intangible assets are frequently unnoticed, unattended, and unclearly defined in companies. A familiar aspect to this is that most companies, up and down the value chain, have experienced some adverse effect or fallout due to their inability or unwillingness to engage, safeguard, and utilize their intangible assets.
Keywords
intangible assets; intellectual capital; business value; business assets
Moneyball and Intangible Assets
The following excerpt reflects a meeting between Oakland Athletics’ general ...
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