Ruthless Consistency: How Committed Leaders Execute Strategy, Implement Change, and Build Organizations That Win

PART II

THE RIGHT FOCUS

One thing must not be forgotten. Forget all else, but remember this, and you’ll have no regrets. Remember and be concerned with everything else, but ignore this one thing, and you’ll have done nothing. It is as if a king has sent you on a mission to a foreign land to perform one specific task for him. If you do a hundred things, but not this appointed task, what have you accomplished?

—Rumi

It starts with the right focus. A focus that articulates, “What must we achieve? Why must we achieve it? How will we achieve it?” Without a concise “what,” there is no focus. Without a compelling “why,” SCIs are merely should-dos, not must-dos. And without a clear “how,” the “what” is nothing more than a dream.

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