Chapter 29Establish a Focused Executive Program that delivers top-to-top, one-to-one strategic relationships that target your top customers.
The holy grail of sales and marketing is the one-to-one relationship, and this grail is easier to find if you are consistent, always persistent, and follow through with your customers. So get out there and build strong one-to-one relationships, establish your credibility, and deliver great results! If there is a better way to grow satisfied customers, gain their respect, and close sales to generate positive revenue than this holy grail, I am not aware of it. Strive to do this on a continual basis. Let’s use every tool we have to keep our products and services relevant to existing and potential customers. ...
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