Chapter 28The customer is always in charge. Engage customers on this level in social media and dare to be radically transparent.
I saw another “F*** you” on the wall. I tried to rub it off with my hand. … It wouldn’t come off. It’s hopeless, anyway. If you had a million years to do it in, you couldn’t rub out even half the “F*** you” signs in the world. It’s impossible.
—Holden Caulfield, inThe Catcher in the Rye, by J. D. Salinger
My son and I were out riding our horses when my horse, Blaze, stopped at the edge of a shallow creek. My son and his horse had already crossed, but Blaze wouldn’t budge. That’s how I found out Blaze does not like the water. I’m trying everything to get him to cross when all of a sudden he crouches down really low and ...
Get Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
