Chapter 22Fail big! If you’re going to fail with an idea, do it big, and then learn to take responsibility for what comes next.
Kodak’s battle against Big Ink was progressing well on the business-to-business side. We were educating the key audiences and media about our goals and our financial results. We had compared our products’ superior color capabilities and raised questions on technology capabilities with industry analysts. We were working closely with our vendors. We had solved the initial production problems. Now the question was, how do we portray Big Ink as being out of touch with our target customers? How do we capture those target customers’ hearts and minds and make them want to engage us? Who would sell them on our story and make ...
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