Chapter 7Be relentless in driving the change you want in your people and all parts of your business—be the change you want to see in the world.
Changing the mood in your business can lead to success. And if it doesn’t, you will at least have fun as you go down! But you’re sure to go down if you don’t constantly and consistently drive the changes you seek throughout your business and empower your people to live and execute them in everything they do. Of course, changes are hardest to implement when you’re dealing with deeply ingrained ways of doing business.
Two years before I joined Kodak as chief business development officer, the company had started reinventing itself as a digital company. It had spent millions to change its logo and imaging ...
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