9
Make It Credible: Convert Data to Monetary Value and Identify Intangible Measures
Rod Tidwell: Whatcha gonna do, Jerry?
Jerry Maguire: Show me the money!
Rod Tidwell: Unh! Congratulations, you’re still my agent.
JERRY MAGUIRE (1996) BY CAMERON CROWE
Global Engineering Company (GEC) is a major developer of low-power, high-definition (HD), and ultra-HD video compression and image processing solutions. The company produces system-on-chip (SoC) video chips and offers six different types of products to original design manufacturers and original equipment manufacturers nationwide through its direct sales force of 80 field salespeople. The company’s ...
Get ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
