1
The Basics
What’s Inside This Chapter
This chapter explores the fundamentals of the ROI Methodology, a process that has become fundamental to many organizations around the world. The chapter covers three key topics:
• defining return on investment (ROI)
• following the ROI process model
• putting ROI to use.
Defining ROI
What is ROI? ROI is the ultimate measure of accountability that answers the question: Is there economic value added to the organization for investing in programs, processes, initiatives, and performance improvement solutions? Organizations rely on many economic indicators. Table 1-1 summarizes the typical financial measures ...
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