Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition

Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition

by Fons Trompenaars, Peter Woolliams
Released October 2020
Publisher(s): McGraw-Hill
ISBN: 9781260468656

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Book description

The bestselling guide to leading effectively in an increasingly global business environment—updated to address radical changes in politics, society, economics, and technology

Today’s geopolitical landscape has evolved dramatically, with major impacts on relationships among countries that do business together. As a business leader, your concerns are no longer simply about being aware of cultural differences and preventing embarrassments. Now, you must tread more lightly than ever, be even more attuned to cultural differences, and leverage cultural differences for maximum competitive advantage.
Retaining its in-depth exploration of underlying cultural frameworks that have made it a business classic, Riding the Waves of Culture, Fourth Edition provides new, evidence-based information and insights on critical business matters, including:

• How to enhance and improve chances of success in M&A deals by expertly handling corporate and cultural differences
• Ways of improving and handling competencies, dilemmas, servant leadership, innovation, and remote-team effectiveness in an increasingly diverse business world
• New analyses of changes over the past 25 years that are moving the world closer to a single “global village”

Renowned experts in their field, the authors also include new chapters and updates on the meaning of culture, assessing cultural competence, change management, assessing organization culture, and diversity and ethnicity.

The most thoroughly researched and highly respected resource of its kind, Riding the Waves of Culture does more than help you stay afloat in today’s diverse work environment; it provides the knowledge you need to seize the advantage and compete for the long run.

Table of contents

  1. Cover
  2. Title Page
  3. Dedication
  4. Copyright Page
  5. Contents
  6. Foreword
  7. Acknowledgements
  8. 1 An Introduction to Culture
    1. Fons Trompenaars and Charles Hampden-Turner
  9. SECTION I National Culture and Personal Values
    1. 2 The One Best Way of Organizing Does Not Exist
      1. Fons Trompenaars and Charles Hampden-Turner
    2. 3 The Meaning of Culture
      1. Fons Trompenaars and Charles Hampden-Turner
    3. 4 Rules and Exceptions
      1. Fons Trompenaars and Charles Hampden-Turner
    4. 5 The Individual and the Group
      1. Fons Trompenaars and Charles Hampden-Turner
    5. 6 Feelings and Relationships
      1. Fons Trompenaars and Charles Hampden-Turner
    6. 7 How Far We Get Involved
      1. Fons Trompenaars and Charles Hampden-Turner
    7. 8 How We Accord Status
      1. Fons Trompenaars and Charles Hampden-Turner
    8. 9 How We Manage Time
      1. Fons Trompenaars and Charles Hampden-Turner
    9. 10 How We Relate to Nature
      1. Fons Trompenaars and Charles Hampden-Turner
    10. 11 Cross-Cultural Competence:Assessment and Diagnosis
      1. Fons Trompenaars and Peter Woolliams
    11. 12 Toward International and Transnational Management
      1. Fons Trompenaars and Charles Hampden-Turner
  10. SECTION II Corporate Cultures and Change Management
    1. 13 National Cultures and Corporate Cultures
      1. Fons Trompenaars and Charles Hampden-Turner
    2. 14 A New Framework for Managing Change Across Cultures
      1. Fons Trompenaars and Peter Woolliams
    3. 15 Your Values for the Next Transformation
      1. Fons Trompenaars and Charles Hampden-Turner
  11. SECTION III Reconciling Cultural Dilemmas
    1. 16 Reconciling Cultural Dilemmas
      1. Fons Trompenaars and Charles Hampden-Turner
    2. 17 When Two Worlds Collide:The Integration of Cultures in a Merger or Acquisition
      1. Fons Trompenaars and Peter Woolliams
  12. SECTION IV Culture in Practice
    1. 18 Creating a Culture of Innovation
      1. Fons Trompenaars and Peter Woolliams
    2. 19 Developing Digital Leaders:The Critical Role of Dilemma Reconciliation
      1. Fons Trompenaars and Lucas de Jong de Abril
    3. 20 Ethics Across Cultures:Did the Pedestrian Die?
      1. Fons Trompenaars
  13. Appendix A:Supporting Diagnostic Tools and Apps
  14. Appendix B:Technical Aspects of the Trompenaars’ Databases
  15. Peter Woolliams
  16. Notes
  17. Index

Product information

  • Title: Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, 4th Edition
  • Author(s): Fons Trompenaars, Peter Woolliams
  • Release date: October 2020
  • Publisher(s): McGraw-Hill
  • ISBN: 9781260468656