Contents
Chapter 1 What Is Revenue Management and Why Is It Important?
Chapter 2 Origins and Applications of Revenue Management
Chapter 3 Introduction to Financial Analysis of Revenue Management Decisions
Chapter 4 Setting Prices: An Overview
Chapter 5 Revenue Management Techniques
Chapter 6 Customer Reactions to Revenue Management Techniques
Chapter 7 Additional Tools for Analysis of Revenue Management Decisions
Chapter 8 Revenue Management and Capacity Analysis
Chapter 9 Revenue Management and the Theory of Constraints
Chapter 10 Relating Revenue Management to Customer Value
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