CHAPTER 2
The ROI Methodology: A Brief Overview
With the need for ROI evaluation fully explored in the previous chapter, it is time to focus directly on how the ROI Methodology is used to evaluate meetings and events. This chapter provides an overview of the steps involved in calculating the ROI, a basic process that is dissected in the chapters to come. It is briefly presented here to show the direction of the remainder of the book.
A PARADIGM SHIFT
When it comes to accountability, Chapter 1 clearly illustrated the need for change in this field. This change not only involves measurement issues, such as calculating the ROI, but a change in the approach of organizing meetings. Essentially, this is a paradigm shift in planning, developing, and ...
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