Chapter SevenProducing Web Video
The folks at New Era Colorado in Boulder had a problem. Though their community had voted to migrate to local power with the explicit intent of eventually becoming 100% renewable. The massive coal-powered utility company in the area, which currently monopolized the local power system, had no plans of letting them win so easily. A well-funded smear campaign outspent New Era Colorado’s efforts 2-to-1 and threatened to overturn what had already been voted on.
So New Era Colorado started a campaign at crowdsourcing site Indiegogo with the hopes of raising $20,000 to help spread the word about their efforts. The organization produced a 6-minute video to persuade potential donors. Things were moving along slowly until ...
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