Retail 101: The Guide to Managing and Marketing Your Retail Business

Table of contents

1. Cover
2. Title Page
3. Copyright Page
4. Dedication
5. Contents
6. Acknowledgments
7. Introduction
8. Part I: Being Indie in a Big-Box World
   1. 1. Standing Out among the Crowd
      1. Action Guide
   2. 2. Stepping Outside Your Comfort Zone
      1. Habits of Successful Retailers
      2. Action Guide
   3. 3. Leaning on Outside Organizations
      1. Getting Involved with Outside Organizations
      2. Benefits That Organizations May Offer
      3. Action Guide
   4. 4. Identifying Your Unique Store Story
      1. Creating an Inventory Assortment That Stands Out
      2. Unique Traits of Your Store
      3. General Interview Questions for Potential Employees
      4. Action Guide
9. Part II: Practical Steps to Increase Your Store Visibility and Sales
   1. 5. Sourcing Products Through Trade Shows and the Internet
      1. Benefits of Sourcing as a Retailer
      2. Working with Wholesalers
      3. Understanding the Value of Trade Shows
      4. Managing Orders Placed at Shows
      5. Using Online Sourcing Platforms
      6. Action Guide
   2. 6. Buying for Customers Versus Yourself
      1. Understanding the Basics of Retail Math
      2. Introducing Customer Feedback for Inventory Management
      3. Using Point-of-Sale Software to Help Manage Inventory
      4. Action Guide
   3. 7. Selling Your Products
      1. Introducing and Managing Store Events
      2. Highlighting Inventory Through Displays
      3. Using Modern Technology in Your Store
      4. Identifying Whether Mobile Commerce Matters
      5. Action Guide
   4. 8. Applying Press and Marketing to Your Business
      1. Using E-mail to Communicate Store Messages
      2. Using the Internet as a Marketing Platform
      3. Resources Every Independent Retailer Should Know About
      4. Action Guide
10. Part III: Making a Mark in the Economy
    1. 9. Making Your Presence Online
       1. Embracing E-commerce
       2. Social Media in Today’s Retail Marketplace
       3. Action Guide
    2. 10. Taking Part in Shop-Local Initiatives
       1. Understanding Buy-Local Campaigns
       2. Finding Success Through Small-Business Saturday
       3. Introducing Commerce and Charity
       4. Action Guide
    3. 11. A Crystal Ball for Independent Retailers
       1. The Future of Independent Retail
       2. The Future Beyond Technology
       3. When Retail Isn’t in Your Future
       4. Parting Words from Jason Prescott
       5. Parting Words from Nicole Leinbach Reyhle
11. Conclusion
12. Appendix A: Resources for Independent Retailers
13. Appendix B: Common Retail Terms and Definitions
14. Notes
15. Index
16. About the Authors