Chapter 1Participation Culture:Opportunities and Pitfalls
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For a long time, Web 2.0 was heralded as the transition to the understanding that “the web is the platform.” That insight didn’t go nearly far enough. It is becoming increasingly clear that the web, in and of itself, is not the platform driving the Internet economy. Rather it is the community as platform that is transforming business and culture in the wired ecosystem. The empowerment of users working in the community has created opportunities for value creation that have simply never been previously available to businesses. This, more than perhaps any other aspect, is driving ...
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