Contents
| Preface | |
| Introduction | |
| Ellen Seiter, Hans Borchers,Gabriele Kreutzner, and Eva-Maria Warth | |
| 1 | Changing paradigms in audience studies |
| David Morley | |
| 2 | Bursting bubbles: “Soap Opera,” audiences, and the limits of genre |
| Robert C. Allen | |
| 3 | Moments of television: Neither the text nor the audience |
| John Fiske | |
| 4 | Live television and its audiences: Challenges of media reality |
| Claus-Dieter Rath | |
| 5 | Wanted: Audiences. On the politics of empirical audience studies |
| Ien Ang | |
| 6 | Text and audience |
| Charlotte Brunsdon | |
| 7 | Out of the mainstream: Sexual minorities and the mass media |
| Larry Gross | |
| 8 | Soap operas at work |
| Dorothy Hobson | |
| 9 | The media in everyday family life: Some biographical ... |
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