Part One
Creating Value by Combining Resources
IN CONTEMPORARY MUSIC AND ART, A REMIX IS A PIECE OF media that is created by combining bits and pieces from other media. A collage is a remix of pictures. New songs can come from remixing the sound tracks from other songs. Even text created by cutting and pasting is a remix.
In this book, I use the word to describe the mixing of resources, assets, and capabilities of one organization with those of another to create value. It happens through business combinations of various sorts. An alliance between Apple and IBM. A joint venture of Novartis and GlaxoSmithKline. A merger of Walgreens and Boots. A partnership of Oxfam and Marks & Spencer. A consortium of General Electric and internet-of-things players ...
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