References

Adkins, S. 2007. Cause Related Marketing. New York: Routledge.

An Oracle White Paper. February 2005. “Ensuring Customer Loyalty: Designing Next-Generation Loyalty Programs.” p. 41. www.oracle.com/us/products/applications/siebel/047108.pdf

Anderson, J.C., and J.A. Narus. 1990. “A Model of Distributor Firm and Manufacturer Firm Working Partnerships.” Journal of Marketing 54, no. 1, pp. 42–58.

Arya, B., and J.E. Salk. 2006. “Cross-Sector Alliance Learning and Effectiveness of Voluntary Codes of Corporate Social Responsibility.” Business Ethics Quarterly 16, no. 2, pp. 211–34.

Ashley, C., S.M. Noble, N. Donthu, and K.N. Lemon. 2011. “Why Customers Won’t Relate: Obstacles to Relationship Marketing Engagement.” Journal of Business Research ...

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