Relationship Marketing Re-Imagined

Notes

Chapter 1

1.  Sheth, Sisodia, and Sharma (2000).

2.  Sheth and Uslay (2007).

3.  Stoltman and Morgan (2002).

4.  Kotler (1991, 8).

5.  Sheth and Parvatiyar (2000).

6.  Uslay, Morgan, and Sheth (2009).

7.  Uslay and Teach (2008).

8.  This case is drawn from The Ritz-Carlton web site: http://corporate.ritzcarlton.com/en/About/OurHistory.htm

9.  www.answers.com/topic/the-ritz-carlton-hotel-company-l-l-c

10.  http://corporate.ritzcarlton.com/en/About/GoldStandards.htm#steps

11.  Marketing Innovators International White Paper (2005).

12.  Green and Welch (2010).

Chapter 2

1.  See Palmatier (2008, 8) for the quote.

2.  Palmatier (2008); Sheth and Parvatiyar (1995a).

3.  Palmatier (2008); Sheth and Parvatiyar (1995b).

4.  Morgan and Hunt (1994) ...