CHAPTER 8
Build Your Narrative
Now that you’ve identified the unique talent, skill, or perspective that sets you apart from everyone else in your space, it’s time to craft a powerful story that explains it. Humans understand the world around them through stories, narratives we tell ourselves about what’s happening and why. So when we come upon discordant information or stories that don’t make sense, it can be perplexing and annoying. In fact, as Malcolm Gladwell famously wrote in The Tipping Point, kids who are confused by the action they see on television will simply turn away and disengage. For better or for worse, adults aren’t much different.
As you seek to rebrand yourself, you’re going to have to come up with a convincing narrative to ...
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