CHAPTER 3
Research Your Destination
Now that you have a better grasp of your current brand and the strengths and weaknesses that go along with it, it’s time to research your next move. If you already have a working theory (I want to transition from project management to sales), you can test and investigate it before diving in. And if you’re still unsure what’s next, this is your chance to spark ideas and gather new insights so you can better evaluate opportunities down the road.
One caveat is that, at this point in your reinvention, it’s often a good idea to keep a low profile. Later on, once you’ve solidified your brand, you’ll want to shout it from the rooftops (that’s how you can win clients for your new business or get a plum job offer where ...
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