CHAPTER 1
The New Branding Landscape
Are you where you want to be professionally? Whether you want to advance faster at your company or change jobs or even careers, one thing is clear: no one wants to spend a lifetime doing a job they hate. To succeed in today’s competitive job market and build a career that leverages your unique passions and talent, it’s almost certain that at some point you’ll need to reinvent yourself professionally—and ensure that others recognize the powerful contribution you can make.
After all, it’s clear that the era of gold watches and lifetime employment is over. How many people do you know who are lifers at a company? For better or worse, people today skip around professionally, forced by layoffs or seeking a better ...
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