Reinventing You

APPENDIX B

Classroom or Book Group Discussion Questions

• What public figures have personal brands that you admire? Why?
• Can you think of public figures who have reinvented themselves professionally? How so?
• What do you think made them successful—or unsuccessful—in their reinvention?
• Have you reinvented yourself professionally? In what way? What was easy, or challenging, about the experience?
• Did you plan out your reinvention in advance? If so, what was the process you followed? How did you determine how to get “from here to there”?
• How did you let others know about your new brand? Did they accept it immediately, or did you need to convince them over time to accept the “new you”?
• Do you think professional reinvention is becoming more common? Why? ...