PART I
THE CONTEXT
RESPONDING TO FAST-CHANGING MARKETS
You start reinventing your organization by understanding the context in which you work. Not having context is like designing a building without knowing what it is to be used for. Is it a residence, an office space, a retail space, or a community center? Context defines the setting for the new organization and the strategy that determines the desired outcomes.
In this part of the book, we focus on the context of the emerging market-oriented ecosystem (figure I-1). In chapter 2, we explore the dynamic environment that gives rise to the ecosystem’s form and offer you a template and methodology for examining your context. Knowing this context will help you and your employees know why you ...
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