CHAPTER 3
Strategic Agility
How Can You Define a Pathway for Growth?
Think back to 1999. China is on the move. Applying the six-trend STEPED tool we introduced in the previous chapter, we see changes in the six categories. Socially, urbanization is well under way as more and more people move into the cities, and dual-income families are on the rise. Technologically, the internet is becoming increasingly widespread and utilized. Economically, China’s gross domestic product and personal disposable income are on the rise. Politically, the country is opening up more and more, joining the international community and removing various barriers. Environmentally, China is also changing due to economic takeoff: traffic jams in large cities make shopping ...
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