Redefining Retail

Part IThe Post‐Digital Era

The future is already here, it’s just not evenly distributed.

—William Gibson¹

In this first part, we analyze the main challenges that retailers and consumer brands are facing in the post‐digital world. We will focus on market trends, the customer journey, emerging demands from customers and the constantly evolving relationship between technology and people.

Notes

1. 1. William Gibson on when he first said this: “The idea would have preceded its first recorded public utterance by quite some time … . I would assume I thought it, then eventually said it to friends, and that by the time I said it in an interview (the most likely scenario) it had become an idea I took for granted. It wasn't something generated to give a talk, nor was it in some essay or article.” From “The Future Has Arrived—It's Just Not Evenly Distributed Yet,” Quote Investigator, January 24, 2012, https://quoteinvestigator.com/2012/01/24/future-has-arrived/.